Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. They’re people you can show your ads to. Data from your audience sources may be used to improve the bidding and targeting of your audience campaigns.
Glossary Archives
Automated Bidding Tool
A software tool that automatically optimizes bidding for an ad campaign without human interaction.
Automatic content recognition (ACR)
Technology that identifies the content displayed on a device, typically on smart TVs.
Avatar
The circular image on a YouTube channel page that represents the channel all over YouTube.
Bid
How much an advertiser is willing to pay per ad unit.
Asset
A unit of media required for an ad campaign; e.g., a video or image file.
Attribution
Tracking of user behavior before a purchase, such as a tracking link that tells marketers a sale came from an advertiser’s ad. Attribution Modeling is used to define how credit for conversions is assigned to different touchpoints along the funnel.
Attribution Window
Length of time between ad view and conversion. Used to calculate conversion metrics.
Auction
Method of ad buying in which advertisers bid against each other to serve ads.
Audience Retention
Measures of a video’s ability to retain its audience. Generally shown as the percentage of viewers who were still watching at different points throughout the video.