ASVOD is similar to SVOD (Subscription Video on Demand), but is configured to allow ad-supported streaming.
Glossary Archives
Addressable TV
TV advertising that allows a degree of targeting of people or households based on characteristics, usually via over-the-top boxes or connected TV platforms.
Affiliate Extensions
Targeting parameter that function like location extensions, however, unlike location extensions, Google My Business Accounts are not required to set up, and include more general retailers.
Affinity Audience Targeting
A highly effective targeting capability that uses search trends and open web activities to determine specific interests, such as “beauty maven” or “technophile”.
Application Programming Interface (API)
Software programming interface that allows developers to access data, such as analytics data from YouTube.
Ad Preview
Shown when building a campaign, the preview displays how an ad renders on a user’s screen
Ad Scheduling
The process of setting up campaigns to serve during specific hours and days of the week.
Ad Set
A group of ads that share targeting parameters.
Ad targeting
The practice of using technology or other methods to reach specific groups of people or contextually relevant content with advertising.
Ad tech
Advertising technology uses software to help marketer make decisions and execute advertising campaigns, driving efficiency and performance.