Section of YouTube that allows users to upload and manage video content.
Glossary Archives
Video on demand (VOD)
Allows users to watch media at the click of a button, and not at a specific broadcast time.
Video Remarketing
The process of reaching viewers based on their past interactions with your videos, TrueView ads or YouTube channel.
Video Thumbnail (confirmation)
The image you’ve chosen will show before the video starts and when it is finished. Thumbnails have a big impact on how people will respond to your ads.
View Conversion Rate
Ratio of converted views to total views, or how often an ad resulted in a conversion.
Verification
Unlocks new YouTube features and adds your channel as a YT Partner. Verification takes place over phone or text.
Vertical Video Ads
An ad format that allows “vertical” videos (2:3, 1:1 and 9:16) to appear true to their intended dimensions by adjusting the video player in the YouTube app when a device is held vertically.
Video
Moving visual media.
Video Advertising
The use of video to deliver an advertiser’s message.
Video Completion Rate
VCR is calculated as Video Completions/Impressions, a measure of impact on engaged audiences.