Web URL that contains tracking information such as Google UTM links or click tracking pixel links.
Glossary Archives
Tracking Pixel
1×1 cookie used to track ad impressions, clicks, or other metrics. See Click Tracking Pixel and Impression Tracking Pixel.
Traffic Source
The referral source of a video view. The page, module or site that drove a viewer to a video.
Transcription
Word for word text of your video’s audio track. Can be created with time codes to properly align captions with video playback. See Captions.
TrueView
YouTube ad format that give viewers the option to watch or skip ads. Advertisers only pay per view.
Top Content
The most popular content on YouTube and the Google Display Network.
Top Fans
YouTube feature that provides a list of the most-engaged fans of a channel. Requires a large number of subscribers.
Topics
Targeting option for TrueView campaigns that serves ads based on chosen topics of videos; e.g., videos related to fashion.
Total Engagements
On Google Ads, refers to clicks on interactive elements on your video.
Total Spend
Spend refers to how much has been spent across the time period specified.