A short video that acts as a preview or trailer for longer content. Can be used to promote larger content initiatives or announcements.
Glossary Archives
Tent-Pole Event
Content creation and publishing strategy that is meant to draft off of the popularity of large cultural events, e.g. NY Fashion Week. Programming and publishing tent-pole content is meant to maximize audience.
Third-party data
Data collected by third-party organizations who distribute or license data to marketers.
Thumbnail
The image you choose will show before the video starts and when it is finished. Thumbnails have a big impact on how people will respond to your ads.
Title
Element of YouTube video SEO that describes the video.
Suggested Videos
Video thumbnails that appear in the right-hand column of watch pages and the homepage, or the tiled thumbnails that appear when a video has finished playing.
Tags
Words or phrases used to describe the content of your videos. Added to videos at time of upload (see Metadata).
Targeted Audience
The overall audience that can be reached as a result of a campaign’s targeting parameters.
Targeting
The tactics used to reach a specific audience.
Targeting Group
Group of targeting specifications in AdWords that allows advertisers to target video ads based on demographics, keywords, interests, topics, placements, and remarketing.