Current state of a campaign or ad set, usually ‘on’ or ‘off’ (may also be labled ‘enabled’ and ‘disabled’).
Glossary Archives
Subscriber
By subscribing to a channel, users will see that channel’s activity in their homepage feed. Subscribers can also opt into email communication from subscribed channels on a per-upload and weekly digest basis.
Subscriber Gains
Growth of subscribers on a YouTube channel over a specified time period.
Subtitles
Text that appears onscreen for alternative language translation.
Success Metric
The Pixability Success Metrics is a customized blended metric that reports the holistic performance of a campaign for multiple KPIs, as compared to Pixability’s benchmarks
Shelves
See Sections.
Shoppable Video
Video that uses annotations or other interactive elements that allows viewers to shop for products directly from the video.
Shopper marketing
A marketing strategy that uses consumer behaviors to influence spending decisions.
Short Link
Tracking link that is short in length to take up a small amount of text space, such as bit.ly.
Short-form video
Short-form YouTube ad content is less than 90 seconds in length.