eMarketer Chooses Pixability as its YouTube Insights Provider to Power its Data Products and Analyst Reports

Pixability has been the leading YouTube technology and data company since its founding 17 years ago. The company uses its insights and tech to help drive advertising and organic success on YouTube for the top brands and agencies in the world. Now it’s bringing those insights to eMarketer, the go-to resource for marketing and advertising intelligence. 

In this new partnership, Pixability delivers critical YouTube advertising benchmarks to eMarketer for their data products to help advertisers with their own strategies. These benchmarks will be featured on EMARKETER’s PRO+ Industry KPIs highlighting a deeper picture of what is happening on YouTube. Additionally, our partnership has grown to incorporate Pixability data into EMARKETER’s flagship reports and articles. 

“Part of what we look for in our partnerships is companies that have the deepest data sets in specific areas of the marketing and advertising industry,” said Madel Beaudouin, Director of Data Products & Partnerships at eMarketer. “Pixability’s depth of YouTube data is very compelling , and instrumental in meeting our clients’ needs to understand how YouTube shapes and influences the digital video landscape.”

Through this partnership, EMARKETER  analysts have also had access to data from major YouTube studies and reports from Pixability. Below are examples of two reports where analysts used results from Pixability’s US YouTube & Connected TV Media Agency Survey 2025. 

“eMarketer is an incredible resource for marketers and for anyone in the advertising industry, and has been a critical source of information for employees at Pixability” said Matt Duffy, CMO of Pixability. “We’re very excited to now be a source of YouTube insights for eMarketer, helping marketers and agency executives around the world better understand the power of the platform.”