Blog

Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey



Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the average […]

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Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey


Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the average […]

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VidCon 2016: Fans, Creators, Brands Connect


Last week at the Anaheim Convention Center, Pixability had a front row seat to screaming fans, YouTube stars, and the future of digital media. We were at VidCon, the top gathering for the online video community that brings fans, creators, and advertisers together. If you haven’t yet had the chance to attend, VidCon really solidifies […]

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The Top 100 Brands are Maturing on YouTube [Infographic]


Following last year’s popular Top 100 Brand analysis, we powered our software to identify how this year’s Top 100 Brands (according to Interbrand) are performing on YouTube, in comparison to last year’s crop. In our analysis of viewership, engagement, publishing strategy, and presence (Pixability’s metric of average number of channels and subscribers per brand), we […]

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A New Standard for Audience Targeting


Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the human […]

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Facebook’s ad tech changes will benefit advertisers and users alike


Recently, Facebook announced an overhaul of its ad tech stack. The social giant plans to shutter FBX, its desktop ad exchange, as well as LiveRail, its video ad network (purchased two years ago for a rumored $500M), in favor of its proprietary Facebook Audience Network (FAN). In addition to putting its open ad exchanges out […]

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High Score: YouTube Gaming Space Draws Massive Views


In anticipation of E3, we used our technology to analyze the gaming space on YouTube to discover what gets gamers excited. This passionate community is among the most engaged online, and consumes a wide variety of video content on YouTube, from trailers and game reviews, to Let’s Play and machinima videos. Pixability’s analysis coincides with […]

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Online Video Reels in Viewers, and Ad Dollars


US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the fact […]

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