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BRRR-itos and Marvel razors: YouTube Brand Videos of the Week



Ben & Jerry’s introduces its latest ice cream sandwich, Dove continues to tell women how beautiful they are, and Marvel furthers its brand domination — all in this week’s YouTube Brand Videos of the Week by Pixability. 1. Ben & Jerry’s: Introducing The BRRR-ito! Why it works: Ben & Jerry’s spoofed Apple’s classic 1984 ad to introduce a new ice cream […]

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BRRR-itos and Marvel razors: YouTube Brand Videos of the Week


Ben & Jerry’s introduces its latest ice cream sandwich, Dove continues to tell women how beautiful they are, and Marvel furthers its brand domination — all in this week’s YouTube Brand Videos of the Week by Pixability. 1. Ben & Jerry’s: Introducing The BRRR-ito! Why it works: Ben & Jerry’s spoofed Apple’s classic 1984 ad to introduce a new ice cream […]

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NCAA March Madness 2015 Extends Past The Court Onto YouTube


NCAA March Madness is here, and this year the fervor surrounding the months-long tournament has expanded beyond traditional TV coverage to YouTube. We used our v3 software to analyze audience views and engagement around March Madness this year on YouTube. So far, video content around the college basketball tournament series has attracted over 22 million views. […]

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Bionic Arms and Hearing Hands: YouTube Brand Videos of The Week


Apple takes their next step towards world domination, Robert Downey Jr. continues to be awesome, Durex has a bedroom tip for the tech-savvy, and Samsung pulls off a beautiful stunt (too bad they didn’t actively promote it) – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Collective Project: Robert […]

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International Women’s Day @Google Boston


International Women’s Day is celebrated annually around the world on March 8th. To commemorate IWD 2015, Google’s Boston Office hosted a panel featuring accomplished Boston women to highlight the successes of women worldwide. The panel, moderated by Google’s Financial Services Head of Industry Heather Liddell, included: Bettina Hein, Founder and CEO of Pixability Sarah Fay, […]

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Fifty Shades of Grey: Valentine’s Day Video Trends on YouTube


2015 Valentine’s Day-related content on YouTube has already attracted over 2.6 billion views on YouTube. And this year, the movie “Fifty Shades of Grey” is a popular search term within the Valentine’s Day category. Top Valentine’s Day-related YouTube video categories include: romantic songs; videos making fun of Valentine’s Day; DIY ideas; hair tutorials; make-up and […]

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Super Bowl 2015 YouTube Brand Winners and Losers


Not everyone who watches the big game on Super Bowl Sunday does so for the football. This year, Super Bowl ads published on YouTube accumulated a total of 133 million views. Ad teasers published by brands in the lead up to the game totaled another 51 million views on YouTube. With dozens of brands competing […]

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From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech


CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry converged on Las Vegas to see the latest trends, set up meetings and go to parties. Industry publication AdWeek released a well-informed article about […]

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