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Poo Puns, Pizza, and Romance: YouTube Brand Videos of the Week



Beats by Dre teams up with some Kardashians to promote their personal brand of selfie, Dick’s Sporting Goods strives for sentiment, and Pizza Hut takes a bold, self-deprecating look at their own product – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Hoop Why it works: Dick’s Sporting Goods […]

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Poo Puns, Pizza, and Romance: YouTube Brand Videos of the Week


Beats by Dre teams up with some Kardashians to promote their personal brand of selfie, Dick’s Sporting Goods strives for sentiment, and Pizza Hut takes a bold, self-deprecating look at their own product – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Hoop Why it works: Dick’s Sporting Goods […]

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Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis


There are a million different ways for a brand to tell their story. This week Kate Upton slays dragons, Wil Wheaton and Newcastle firmly embrace YouTube, and a few other brands get in the holiday spirit. There’s something for everyone in our latest YouTube Brand Videos of the Week. 1. Security – TV Commercial | […]

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Pixability & L2 release “Insight Report: Fashion and YouTube”


Fashion-related content on YouTube has accumulated a total of more than 15 billion views. Though we’ve seen fashion brands make strides on YouTube this year, generating a 200 percent increase in video views since 2013, most fashion brands have failed to fully optimize their YouTube presence. Pixability analyzed the YouTube competency of the top luxury […]

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Black Friday/Cyber Monday YouTube 2014


The 2014 holiday retail season kicked off this year with a bang during Thanksgiving week’s annual Black Friday and Cyber Monday. This year, YouTube was a central part of the fray. After all the dust settled following weekend sales, Pixability compiled data around the top 100 retail brands who showed up to this year’s holiday […]

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From Burberry to McDonald’s & everything in between: YouTube Video Analysis


YouTube videos aren’t always re-purposed television commercials. In fact, usually they shouldn’t be. Burberry’s latest four-minute video conveys the perfect luxury holiday tone, while McDonald’s is effectively leveraging YouTube to dispel myths about its food. Brands can tell a full story on YouTube, unlike on television. Skeptical? Watch this week’s Videos of the Week. 1. […]

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Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week


Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. Here […]

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Programmatic, YouTube, & the New Media Landscape


Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises the […]

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