Blog

Online Video Reels in Viewers, and Ad Dollars



US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the fact […]

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Online Video Reels in Viewers, and Ad Dollars


US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the fact […]

Read more
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The Next Platform Battleground: 360-degree VR Video


YouTube and Facebook, by far the dominant platforms for online video, are both clearly determined to expand this dominance into the next wave of online video: 360-degree virtual reality content. 360-degree video is on the cusp of going mainstream with interesting content and affordable viewing devices becoming widely available. Advertisers, take note: this new wave […]

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Lowering the Walls Between the Gardens


At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planning […]

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Video Advertising on Walled Gardens: Platforms and Offerings


Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought to […]

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This Week in Online Video: Making Mobile Moves


This week in online video: from pre-loading ads, to direct video messaging, premium platforms are racing to build the best experience for mobile users and advertisers. Facebook Launches Canvas So Publishers Can Create “Instant” Ads Facebook has officially rolled out its new ad offering: Canvas, which autoloads in the mobile app to streamline the user’s […]

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The Movie Scoop on YouTube


Just in time for the Oscars, we tapped our software to analyze the movie space on YouTube and see what’s resonating most with viewers. We looked at all content related to movies, including trailers, clips, and reviews, which have amassed 235B total views, 1.2B likes, and 660M social shares. Our analysis coincides with YouTube’s release […]

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Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter


I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion, […]

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