September 19, 2014 | Posted by Michael Benson, Senior Account Manager
Videos Of The Week | Tags: michael benson, videos of the week, VOTW, YouTube, youtube videos of the week
Our YouTube Videos of the Week Blog Series continues this week with five new Pixability favorites.
Pixability is full of YouTube-Certified experts who know the ins and outs of what makes a great YouTube video tick. Every Friday, we’ll share the strengths and weaknesses of five YouTube videos and key takeaways to help you guide future production and optimization strategies for YouTube.
1. Kmart: Not a...
September 12, 2014 | Posted by Ryan Whitten, Digital Strategist
Videos Of The Week | Tags: annotations, videos of the week, VOTW, YouTube, YouTube strategy
Sometimes even the most “boring” YouTube videos are effective for brand marketers due to well-placed annotations, end cards, and a judicious use of humor.
And sometimes, even big-budget clips fall flat due to a weak storyline, an absence of branding, or an omitted call to action.
Pixability is full of YouTube-Certified experts who know the ins and outs of what makes a great YouTube video tick. Every Friday, we’ll share the strengths...
August 12, 2014 | Posted by Alexandra English, Marketing Communications Manager
YouTube events | Tags: Bettina Hein, Lucas Watson, Pixability, Rob Ciampa, South by Southwest, SXSW, SXSW 2015, SXSW Panel Picker, SXSW pixability
South by Southwest (SXSW) is a big deal. Some of the most brilliant minds across a variety of industries gather each March in Texas to spread the latest thought-leadership and insights that will set the stage for the year to come.
And we need your help winning a speaking slot in the 2015 SXSW program. Do you think Pixability provides valuable insights and engaging presentations? Now’s your chance to prove it by casting your vote in support of our panels.
July 30, 2014 | Posted by Merrily McGugan, Marketing Manager
YouTube events | Tags: greg jarboe, Jon Klaff, merrily mcgugan, michael benson, Monopoly, Pixability Monopoly Presentation, reel video summit, ReelSEO, Rob Ciampa, Rob Davis, YouTube, YouTube strategy
Monopoly™ and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly™ games are applicable to YouTube marketing.
Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO’s two-day...
July 1, 2014 | Posted by Andreas Goeldi, Chief Technology Officer
Mobile, YouTube events | Tags: Andreas Goeldi, Android, Android TV, Chromecast, consumer electronics, Google Cast, Google I/O, smartphones, smartwatches
If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video.
This became clear to the attendees of I/O, Google’s annual developer conference that took place last week at the Moscone Center in San Francisco. Pixability sent a small team to the conference to look at the latest trends in...
June 25, 2014 | Posted by Merrily McGugan, Marketing Manager
Industry Studies, YouTube news, YouTube strategy | Tags: consumer electronics, consumer electronics study, industry studies, merrily mcgugan, pixability CE study, pixability studies, YouTube strategy
Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer Electronics and YouTube....
June 3, 2014 | Posted by Bill Darmon, Digital Production Director
YouTube strategy | Tags: production tips, video production strategy, video strategy, YouTube marketing, YouTube strategy, YouTube video
Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection.
I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancing your story. Don’t break the spell.
YouTube data can tell brand marketers a lot about...
May 8, 2014 | Posted by Rob Ciampa, Chief Marketing Officer
Pixability news, YouTube events, YouTube news | Tags: Bob Garfield, Lucas Watson, Pixability, ÜberTube, ÜberTube 2014, ÜberTube 2014 Brand Summit, YouTube, YouTube brand marketing, YouTube Events, YouTube for brands
Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.
So what’s the issue? For many years we had metrics for print, television, and radio....