July 30, 2014 | Posted by Merrily McGugan, Marketing Manager
YouTube events | Tags: greg jarboe, Jon Klaff, merrily mcgugan, michael benson, Monopoly, Pixability Monopoly Presentation, reel video summit, ReelSEO, Rob Ciampa, Rob Davis, YouTube, YouTube strategy
Monopoly™ and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly™ games are applicable to YouTube marketing.
Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO’s two-day...
July 1, 2014 | Posted by Andreas Goeldi, Chief Technology Officer
Mobile, YouTube events | Tags: Andreas Goeldi, Android, Android TV, Chromecast, consumer electronics, Google Cast, Google I/O, smartphones, smartwatches
If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video.
This became clear to the attendees of I/O, Google’s annual developer conference that took place last week at the Moscone Center in San Francisco. Pixability sent a small team to the conference to look at the latest trends in...
June 25, 2014 | Posted by Merrily McGugan, Marketing Manager
Industry Studies, YouTube news, YouTube strategy | Tags: consumer electronics, consumer electronics study, industry studies, merrily mcgugan, pixability CE study, pixability studies, YouTube strategy
Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer Electronics and YouTube....
June 3, 2014 | Posted by Bill Darmon, Digital Production Director
YouTube strategy | Tags: production tips, video production strategy, video strategy, YouTube marketing, YouTube strategy, YouTube video
Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection.
I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancing your story. Don’t break the spell.
YouTube data can tell brand marketers a lot about...
May 8, 2014 | Posted by Rob Ciampa, Chief Marketing Officer
Pixability news, YouTube events, YouTube news | Tags: Bob Garfield, Lucas Watson, Pixability, ÜberTube, ÜberTube 2014, ÜberTube 2014 Brand Summit, YouTube, YouTube brand marketing, YouTube Events, YouTube for brands
Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.
So what’s the issue? For many years we had metrics for print, television, and radio....
March 26, 2014 | Posted by Rob Ciampa, Chief Marketing Officer
YouTube events | Tags: brand summit, digital marketing, MCNs, Rob Ciampa, success on YouTube, ÜberTube 2014, YouTube, YouTube marketing
Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why:
- There’s a fundamental shift in the digital marketing ecosystem
- YouTube isn’t about video; it’s...
March 21, 2014 | Posted by Andreas Goeldi, Chief Technology Officer
Mobile | Tags: Andreas Goeldi, desktop, marketing implications, smartphones, tablet, watch times, youtube views
It’s no secret: We all spend more time than ever looking at smartphone and tablet screens. According to eMarketer, more than half of the U.S. population owns a smartphone, and 44% use a tablet. For many people a mobile device is now their primary way of accessing the Internet.
This shift in behavior has a huge impact on online video consumption. YouTube’s official statistics say that 40% of total watch time is spent on mobile devices. In some countries...