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Skippable In-stream: Reach
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Play before, during, or after in-stream video content; users can “skip” after the first 5 seconds of play. |
Reach & Impressions |
Any (most common: :15s-:30s) |
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Skippable In-Stream: Views
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Play before, during, or after in-stream video content; users can “skip” after the first 5 seconds of play. |
View, View Rate, Brand Lift |
Any (most common: :15s-:30s) |
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Non-Skippable In-Stream: Reach
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Upper-funnel ads that users must watch in full; can be placed before, during, or after video content. |
Video Completion Rate (VCR), Brand Lift, Click-Through-Rate (CTR) |
:07s – :30s* |
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:06s Bumpers: Reach
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Upper-funnel, snackable, non-skippable :06s ad offerings that play before, during, or after video content. |
Impressions, Reach |
:06s |
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In-Feed Ads: Reach
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Upper-funnel thumbnails from your video that appear next to related videos, on the channel homepage, on the YouTube watch/discovery page, or as part of a YouTube search result. |
Impressions, Engagement, Views |
Any (:15-:30 best practice) |
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In-Feed Ads: Views
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Upper-funnel thumbnails from your video that appear next to related videos, on the channel homepage, on the YouTube watch/discovery page, or as part of a YouTube search result. |
Impressions, Engagement, Viewss |
Any (:15-:30 best practice) |
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Masthead Ads
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Upper-funnel, sound-off, native video ads that appear at the top of the YouTube home feed. |
Impressions |
:30s (or first :30s if longer) |
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YouTube Shorts: Reach
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Top-of-funnel, vertical videos that loop continuously until you swipe up. They live on a channel like any other horizontal video, but are also discoverable on the Shorts tab. |
Impressions, CTR |
:60 or less |
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YouTube Shorts: Views
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Top-of-funnel, vertical videos that loop continuously until you swipe up. They live on a channel like any other horizontal video, but are also discoverable on the Shorts tab. |
Impressions, CTR |
:60 or less |
