YouTube Creator Solutions by Pixability
Scalable, brand-suitable creator strategies built for performance
The Problem: Scale Without Control
YouTube has become the top place that brand marketers are investing in creators, but there are still major challenges including:
Risk around choosing creators that are unsuitable or misaligned
Difficulty scaling beyond bigger partnerships to include nano and micro creator campaigns
Lack of alignment between creator and ad campaigns leading to weaker performance for both
A Suitability-first Approach to Creator Selection
Pixability brings structure, intelligence, and control to creator strategies, ensuring brands don’t just activate creators, but activate the right creators, in the right contextual settings.
CPG Case Study
Molson Coors reaches Gen Z on YouTube with creator insights from Pixability
Core Capabilites
Creator Selection & Suitability
Identify creators who align with your brand, audience, and campaign goals using deep contextual, suitability, and performance data.
Creator Ads & Paid Amplification
Turn creator content into scalable YouTube media by integrating creator assets into paid campaigns and amplifying high-performing organic content.
Brand Sentiment & Creator Impact
Understand who is shaping your brand by tracking creator fans, detractors, sentiment, conversation, and influence over time.
Trending Creator Discovery
Find relevant creators in real time using Pixability’s trending creator insights to identify timely opportunities for brand alignment.
Multicultural Creator Inclusion
Pixability’s Inclusive Media Initiative helps brands discover and evaluate multicultural creators at scale, using audience, contextual, and suitability signals to ensure partnerships are authentic, brand-aligned, and built to perform.
Creator “Lookalike” Capabilities
Often a brand will have a set of creators they work with that they’re happy with but struggle to find additional like creators. Find a 3rd party tech company with advanced AI-driven look-alike tools that can take your brand’s existing top creator partners and surface hundreds of comparable creators.
