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Success Story

Pixability and Vladimir Jones partner to help Visit Santa Fe target the right prospective travelers on YouTube

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Industry:

Travel

Platform:

YouTube

Key Outcomes:

91%

Reduction in unsuitable impressions

100%

Reduction in low visibility channel count

25%

Reduction in CPMs

The Challenge

Visit Santa Fe enlisted the help of Vladimir Jones, their agency of record, and Pixability to help serve up relevant content to highly-targeted, suitable visitor audiences.

They needed to reach the right prospective visitors, properly geo-targeted across two distinct campaigns, while eliminating wasted impressions that delivered lower value at a higher cost – and Pixability knew just how to help.

Key Outcomes

Pixability leveraged proprietary GenAI technology to provide Visit Santa Fe with +15k new high-quality, suitable YouTube channels to better reach their target audience, drive improved campaign performance, and achieve higher brand awareness and increased visitation to the Santa Fe. We were also able to curate quality YouTube inventory (i.e. near elimination of impressions on Made For Kids and Non-english inventory), while maintaining a lower cost of YouTube inventory overall.

Reduction in unsuitable impressions

Reduction in low visibility channel count

Reduction in CPMs

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