Success Story

IMA Partners with Pixability and Measurement Partner Adelaide to Drive Attention for Vaillant UK

Industry:

Household Appliances

Platform:

YouTube

Key Outcomes:

205%

Higher than industry display benchmark

61%

Higher than industry benchmark on OLV

+3%

Higher attention unit score vs. benchmarks

The Challenge

Pixability partnered with IMA to evaluate the impact of Vaillant’s YouTube campaign by measuring Attention Units (AU), a predictive metric trained on outcome data used to assess how likely an ad is to drive meaningful attention that results in positive business outcomes.

The goal was to drive Vaillant’s AU performance against Adelaide’s global and channel-specific norms, and identify high-performing audience segments and targeting strategies to inform future media planning.

Screenshot-2025-11-20-at-11.50.07-AM-1920x1614

Key Outcomes

The combination of Pixability’s contextual targeting capabilities and Adelaide’s AU measurement solution helped Valliant consistently outperformed benchmarks, driving results well above comparative channels. Overall, Adelaide assessed Vaillant’s YouTube activity and recorded an impressive average Attention Unit (AU) score of 73.69, well above industry benchmarks.

Higher than industry display benchmark

Higher than industry benchmark on OLV

Higher attention unit score vs. benchmarks

“
Through our partnership with Pixability and Adelaide, we consistently exceeded industry benchmarks to deliver an effective campaign across the YouTube platform. Thanks to the teams for helping us to deliver such a strong performance for our client!
”

Melissa Montgomery Media Manager

Want to learn more?

Get in touch to understand how you can take your video advertising to the next level.

Let’s talk