How Pixability helped Bed Head reach full-funnel lift across awareness & search within brand-suitable environments

Using an episodic flighting strategy to maximise budget and capitalise on download behaviors, Pixability leveraged a mix of both contextual and behavioral targeting solutions to reach custom Bed Head persona audiences within the most relevant and brand safe environments. The campaign successfully reached 1.5M unique users, and delivered a generous 21.72% audience penetration. rate, at an above-KPI 3.1x frequency. This balance of scale and repetition ensured strong visibility while avoiding overexposure across the target audience.