As announced, starting in March 2025, Google will discontinue VAC and integrate its features into the Demand Gen offering. VAC has traditionally been a valuable tool for advertisers to enhance lower-funnel performance in YouTube ads. If you’re curious about how this change impacts you, we’re here to help you navigate the transition. This change comesRead more “The discontinuation of Video Action Campaigns (VAC) on YouTube — and what that means for you”
