In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”
Tag Archives: YouTube
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
Building Inclusive Worlds, One Sim at a Time: A Conversation with SpringSims
For Stephen J. Works—better known online as SpringSims—The Sims is more than just a game; it’s a canvas for authentic storytelling, identity exploration, and community connection. As a proud African American and demi-bisexual creator, SpringSims has spent over a decade crafting diverse, joyful, and deeply personal narratives within The Sims universe. From shaping characters thatRead more “Building Inclusive Worlds, One Sim at a Time: A Conversation with SpringSims”
Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection
Cannes Lions brought the heat in more ways than one, but it was a vibrant and inspiring week. We were thrilled to have a strong team presence on the ground, reconnecting with partners, clients, Google executives, and other industry leaders. From partner activations and roundtable discussions to insightful sessions, shared meals (and plenty of roséRead more “Cannes Lions 2025: A Week of Innovation, Inspiration, and Human Connection”
eMarketer Chooses Pixability as its YouTube Insights Provider to Power its Data Products and Analyst Reports
Pixability has been the leading YouTube technology and data company since its founding 17 years ago. The company uses its insights and tech to help drive advertising and organic success on YouTube for the top brands and agencies in the world. Now it’s bringing those insights to eMarketer, the go-to resource for marketing and advertisingRead more “eMarketer Chooses Pixability as its YouTube Insights Provider to Power its Data Products and Analyst Reports”
Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know
One of the most talked-about topics to come out of Google’s ecosystem is the rise of Demand Gen—a new YouTube-focused ad format designed to drive performance at scale. If you’re serious about clicks, conversions, and measurable outcomes, Demand Gen could be a great campaign type to explore – but there are key factors to consider.Read more “Unlocking the Power of Demand Gen on YouTube: What Advertisers Need to Know”
Cultural Moments: Spring 2025 YouTube Travel Trends
Everyone in the ad industry is talking about “cultural moments” lately, and how brands should take advantage of them. In fact, YouTube just rolled out some interesting solutions related to cultural moments at Brandcast. Cultural moments can be anything from a specific event like the Super Bowl, or a season or period of increased consumerRead more “Cultural Moments: Spring 2025 YouTube Travel Trends”
Inclusive Media Initiative Creator Q&A: Jori Mezuda
Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. From electrifying festival stages to kitchen heat, JORI creative world blends bass drops with bold flavors. As a Filipino-American DJ, musicRead more “Inclusive Media Initiative Creator Q&A: Jori Mezuda”
Inclusive Media Initiative Creator Q&A: Drex Lee
Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. What does it mean to tell stories that move people, not just across a screen, but across time, culture, and community?Read more “Inclusive Media Initiative Creator Q&A: Drex Lee”
Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube
Americans increasingly get their news and political information from YouTube, and recent data from Ad Fontes Media and Pixability shows some fascinating trends about who is tuning in and out since Trump’s inauguration. In an analysis of viewership and political bias across 2,000+ news-focused YouTube channels, we’ve seen significant swings correlated with post-inauguration time periods.Read more “Tracking the Shift in Consumption of Right vs. Left-Leaning News Channels on YouTube”
