Most marketers know CPM.Fewer understand what it means on YouTube specifically. TL;DR: What YouTube CPM is and Why it Matters CPM isn’t just a cost, it’s a signal of how efficiently you’re accessing video inventory, audiences, and attention across the platform. In practice, CPM (cost per thousand impressions) measures how much you pay for everyRead more “CPM on YouTube: What It Tells Advertisers About Performance”
Tag Archives: YouTube
Inclusive Media Initiative Creator Q&A: Rhea Mallari
Where creativity, culture, and identity come together: An interview with Rhea Mallari aka @Rheawind. At Pixability, supporting diverse voices is central to our mission through the Inclusive Media Initiative (IMI), a program designed to help brands invest in and amplify creators from underrepresented communities across YouTube. During Women’s History Month, we’re proud to spotlight creatorsRead more “Inclusive Media Initiative Creator Q&A: Rhea Mallari”
YouTube Expands AI Deepfake Detection: What It Means for Brands and Advertisers
As generative AI accelerates, one issue is rising fast across digital platforms: deepfakes. AI tools can now create highly realistic videos of public figures, creators, and brands, often without their knowledge. That raises serious questions about platform trust, misinformation, and brand safety. In response, YouTube has announced it is expanding its AI deepfake detection technologyRead more “YouTube Expands AI Deepfake Detection: What It Means for Brands and Advertisers”
The Oscars Are Already a YouTube Event
The Oscars may still air on broadcast television today, but the audience conversation has already moved to YouTube – and this shift is only accelerating. In 2029, the Academy Awards will move exclusively to YouTube, signaling a major transformation in how one of entertainment’s biggest events will be distributed and monetized. For advertisers, that transitionRead more “The Oscars Are Already a YouTube Event “
Content Takeovers on YouTube, Explained
Key Takeaways: What Is a Content Takeover? Content takeovers, also known as “social media takeovers”, occur when a creator, partner, or ambassador becomes the featured voice of a brand’s channel or campaign for a defined period of time. On YouTube, this usually means orchestrating creator-led storytelling, paid amplification, and contextual precision to drive reach andRead more “Content Takeovers on YouTube, Explained”
What Is a “Good” YouTube Conversion Rate? A Guide for Advertisers
When running YouTube Ads, performance shouldn’t stop at views, but rather action. One of the most important metrics for measuring that action is YouTube conversion rate (CVR). Understanding what counts as a strong conversion rate for YouTube Ads, how they’re calculated, and how to improve them can help advertisers turn attention into measurable results. Let’sRead more “What Is a “Good” YouTube Conversion Rate? A Guide for Advertisers”
Driving Views and Awareness for Sweet Baby Ray’s Hot Sauce
For the launch of their new hot sauce line, Sweet Baby Rays enlisted GYK Antler and Pixability to help raise awareness and viewership on YouTube. The Goal: Reach high-quality millennial audiences interested in both Food & Bev and Sports. Key KPIs: VCR, View Rate, and of course, reach. How we did it: We curated multi-layered,Read more “Driving Views and Awareness for Sweet Baby Ray’s Hot Sauce”
How to Click YouTube Ads on TV Screens
YouTube ads on TV are interactive – they just work differently than on mobile or desktop. Here’s how viewers engage, depending on the screen they’re watching on. Smart TVs & Streaming Devices (Roku, Fire TV, Apple TV, Chromecast, and more) When an interactive YouTube ad appears, viewers may see a CTA like “Learn More” orRead more “How to Click YouTube Ads on TV Screens”
VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers
Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”
Interacting with YouTube Ads on TV Screens
YouTube Ads on TV Screens: How Viewers Interact — and How Advertisers Measure It YouTube on TV screens is growing fast. As living-room viewership explodes, advertisers are asking an important question: How do viewers actually interact with YouTube ads on TV — and how does that engagement get measured? Pixability created this guide to breakRead more “Interacting with YouTube Ads on TV Screens”
