Starting August 24, Google announced that it is now counting a YouTube channel’s video views differently. A view will be counted the moment a channel’s video starts playing across all formats: long-form, live, and Shorts. This system has already been true for Shorts since 2025; now it’s everywhere. Cue the headlines about “YouTube view countRead more “YouTube Just Changed How It Counts Views. Here’s What It Actually Means.”
Tag Archives: YouTube
Brand Lift Studies: What They Are and Why They Matter
Your YouTube campaign is pacing perfectly: strong view-through rate, efficient CPMs, on-target delivery. Then someone in a budget review asks the question the dashboard can’t answer: did anyone actually notice your brand? Impressions and clicks tell you what happened. They don’t tell you whether the campaign changed how people think about your brand, or movedRead more “Brand Lift Studies: What They Are and Why They Matter”
If Your Brand Isn’t Showing Up in YouTube AI Search, Your Competitors Are
I recently searched Google for “best golf glove for grip” and “best putters for mid handicappers.” In both cases, Google’s AI overview pulled YouTube videos directly into the answer. Not from the golf brands. Not from retailers. From independent creators whose content was useful, searchable, and trusted. That’s a shift brands should start paying closerRead more “If Your Brand Isn’t Showing Up in YouTube AI Search, Your Competitors Are “
Inclusive Media Initiative Creator Q&A: Lamonte Goode
This Juneteenth, we’re honored to feature Lamonte Goode, creator and founder of CYBERYOGA, a channel that blends movement, mindfulness, strength, and spirituality into an immersive wellness experience. As part of Pixability’s Inclusive Media Initiative (IMI), we’re proud to spotlight creators who are reshaping digital culture through authentic storytelling, community building, and meaningful representation on YouTube.Read more “Inclusive Media Initiative Creator Q&A: Lamonte Goode”
TL;DR | What Most Brands Get Wrong About YouTube
Welcome back to Pixability’s TL;DR, where we give you the down and dirty on all things YouTube advertising, all in under two minutes. Today, we’re talking about why brands need a 360° YouTube strategy. Because spoiler alert: YouTube is no longer just a place to run ads. It’s creator partnerships, with sponsored content spending onRead more “TL;DR | What Most Brands Get Wrong About YouTube”
YouTube Partnerships Hub, Explained
TL;DR: What Is The YouTube Partnerships Hub? As recently highlighted at YouTube Brandcast, creator content has become a much bigger part of how brands show up in YouTube advertising. But working with creators has traditionally required a lot of manual effort: YouTube Partnerships Hub was built to make that process easier. Put simply, it givesRead more “YouTube Partnerships Hub, Explained”
YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV
If you were watching YouTube’s 2026 Brandcast upfront and waiting for them to humbly pitch their place alongside linear TV — you waited in vain. YouTube CEO Neal Mohan opened with “Welcome to the YouTube era,” and the platform spent the rest of the evening proving it. Hosted by Trevor Noah (yes, that Trevor Noah,Read more “YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV”
CPM on YouTube: What It Tells Advertisers About Performance
Most marketers know CPM.Fewer understand what it means on YouTube specifically. TL;DR: What YouTube CPM is and Why it Matters CPM isn’t just a cost, it’s a signal of how efficiently you’re accessing video inventory, audiences, and attention across the platform. In practice, CPM (cost per thousand impressions) measures how much you pay for everyRead more “CPM on YouTube: What It Tells Advertisers About Performance”
Inclusive Media Initiative Creator Q&A: Rhea Mallari
Where creativity, culture, and identity come together: An interview with Rhea Mallari aka @Rheawind. At Pixability, supporting diverse voices is central to our mission through the Inclusive Media Initiative (IMI), a program designed to help brands invest in and amplify creators from underrepresented communities across YouTube. During Women’s History Month, we’re proud to spotlight creatorsRead more “Inclusive Media Initiative Creator Q&A: Rhea Mallari”
YouTube Expands AI Deepfake Detection: What It Means for Brands and Advertisers
As generative AI accelerates, one issue is rising fast across digital platforms: deepfakes. AI tools can now create highly realistic videos of public figures, creators, and brands, often without their knowledge. That raises serious questions about platform trust, misinformation, and brand safety. In response, YouTube has announced it is expanding its AI deepfake detection technologyRead more “YouTube Expands AI Deepfake Detection: What It Means for Brands and Advertisers”
