When running ads on YouTube, one of the most important metrics advertisers look at is CTR (Click-Through Rate), or the percentage of viewers who click on your ad after seeing it. But what CTR should you actually expect on YouTube? Let’s break it down. Key Takeaways: Understanding YouTube CTR CTR measures engagement: it’s the ratioRead more “What CTR Can I Expect on YouTube? A Guide for Advertisers”
Tag Archives: YouTube
Inclusive Media Initiative Creator Q&A: The 4Everblest Family
Where creativity, culture, and identity come together: An interview with The 4Everblest Family. This Hispanic Heritage Month, the Inclusive Media Initiative is proud to celebrate The 4Everblest Family, creators who remind us what representation looks like when it’s rooted in love, resilience, and cultural pride. In a time when diverse voices are needed more thanRead more “Inclusive Media Initiative Creator Q&A: The 4Everblest Family”
Holiday Shopping Trends on YouTube: How Advertisers Can Win in 2025
Date modified: November 12, 2025 From unboxings to reviews, deal previews, and gift ideas, holiday shoppers increasingly turn to YouTube to guide their holiday purchases. The holiday season is now more than a sales event – it’s a cultural moment where brands connect with their target audience through authentic storytelling and smart video strategies. InRead more “Holiday Shopping Trends on YouTube: How Advertisers Can Win in 2025”
YouTube Trends & Insights from the 2024 US Open
YouTube Reigns as US Open Content Hub The US Open continues to be the most-watched tennis event in the US, and YouTube has become a critical arena for fan engagement, highlights, and storytelling. Looking back at last year’s tournament, several major themes emerged around how fans consumed and interacted with US Open content online. KeyRead more “YouTube Trends & Insights from the 2024 US Open”
Inclusive Media Initiative Creator Q&A: Daniel Zhu
Where creativity, culture, and identity come together: An interview with Daniel Zhu, Founder of Stance. Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. Street culture has always been moreRead more “Inclusive Media Initiative Creator Q&A: Daniel Zhu”
AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape
YouTube is now testing an AI-powered age verification system in the U.S. that estimates whether users are under 18 based on account history, search behavior, and viewing patterns. Instead of relying solely on the account birthdate, the system applies teen safety measures (disabling personalized ads, activating wellbeing reminders, and limiting certain content) by default ifRead more “AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape”
YouTube Gives Advertisers More Bang for Their Buck than Meta & TikTok
Are Advertisers Undervaluing YouTube? The Per-Hour Ad Spend Story A new eMarketer report points to a surprising imbalance in how advertisers allocate media budgets across major video and social platforms. When you compare ad spend to the actual time U.S. adults spend on each platform, Meta and TikTok are monetizing their audiences far more heavilyRead more “YouTube Gives Advertisers More Bang for Their Buck than Meta & TikTok”
Exclusion Lists: Avoiding the Worst of the Worst & Most Likely to Serve
Helping Advertisers Stay Suitable & Maintain Control When it comes to advertising on YouTube, brand suitability is no longer a “nice to have”, it’s table stakes. That’s where exclusion lists come in. Used wisely, exclusions can help protect your brand, improve media performance, and ensure your campaigns are reaching the right audience in the rightRead more “Exclusion Lists: Avoiding the Worst of the Worst & Most Likely to Serve”
Is YouTube the Future of Late Night TV?
Shifting TV Viewership Patterns In an era where audiences are increasingly cutting the cord and streaming content on demand at their leisure, the once-dominant format of live, full-episode late-night talk shows is undergoing a fundamental transformation. With the breaking news of The Late Show with Stephen Colbert cancellation, we see first-hand how traditional broadcast TVRead more “Is YouTube the Future of Late Night TV?”
YouTube Wins Top Destination for AI Chatbot Referrals
As AI becomes more embedded in the digital discovery journey, new data reveals a striking shift in where web traffic is going. According to May 2025 data from Similarweb, YouTube is now the top destination for referrals from AI chatbot prompts, drawing over 379 million referral visits. This is more than 3x the amount receivedRead more “YouTube Wins Top Destination for AI Chatbot Referrals”
