Pixability Announces that it Has Been Selected to be a Launch Member for Google’s New YouTube Activation Program
The program is set up to connect advertisers and agencies with expert YouTube activation companies so that they can maximize success on the platform
BOSTON – Pixability, a leader in AI-driven campaign activation and insights on YouTube, today announced that it will be part of a new important initiative called the YouTube Activation Partners program. This announcement comes in parallel with Google’s overall launch of the program that includes a limited group of companies that were named members of the program. Pixability was selected based on its technology and data capabilities related to executing YouTube campaigns, as well as the guidance and expertise the Pixability team provides advertisers. Pixability’s platform has powered YouTube campaigns for over 15 years, and in that time has worked with Google to drive success for some of the leading brands and agencies in the world. The YouTube Activation Partners program will give more brands and agencies access to the activation teams at Pixability and to pixie, Pixability’s new agentic curation and optimization solution, to drive deeper success on YouTube.
“We are thrilled to be selected as a launch partner for this partnership program that will benefit brands and agencies globally,” said David George, CEO of Pixability. “We wake up every day 100% focused on YouTube only as we believe it is the most important advertising and creator platform in the world. We are excited to help advertisers through this program with their activation and help maximize the outcomes they get from their campaigns.”
Pixability activates campaigns for brands and agencies across all of YouTube campaign products including Video Reach Campaigns (VRC), Video View Campaigns ( VVC), and Demand Gen and measures those campaigns across all KPIs including leveraging YouTube brand and search lift studies. Pixability’s membership in this program builds on the collaborative relationship it has had with Google for over a decade.
About Pixability
Pixability is the leading AI-driven technology company empowering the world’s largest brands and their agencies to maximize the value of their video advertising on YouTube and CTV. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable inventory and maximizing cost efficient outcomes. Pixability’s suite of solutions are used by the top media agencies including IPG, Publicis, Omnicom, Dentsu, Stagwell, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting and content insights, enabling unique solutions for the benefit of brands and their agencies. For more information about Pixability, please visit www.pixability.com or watch a video on our solution here.
Contact:
Alexandra Levy
alex@siliconalley-media