Pixability Launches New YouTube Demand Gen Solutions Suite

New Products Deliver More Control and Visibility, Giving Advertisers Increased Confidence in Google’s AI-Driven Campaign Formats

BOSTON – Pixability, a leader in AI-driven contextual targeting, brand suitability and performance advertising on YouTube, today announced the  launch of its Pixability Demand Gen Solutions Suite. The new offering is designed to help advertisers maximize the potential of Google’s AI-optimized Demand Gen campaigns across YouTube, Discover, and Gmail while meeting advertisers’ need for more control and transparency when running the campaigns.

Demand Gen campaigns represent a powerful evolution in multi-format advertising, allowing advertisers to reach consumers across video, image, text, and carousel formats within a single campaign. However, AI-driven formats often introduce increased brand suitability risks, reduced advertiser control, and limited transparency. Pixability’s Demand Gen Solutions directly address these challenges with purpose-built products that supplement the capabilities of Google buying platforms.

“We’ve had great results with Google’s Demand Gen, but it hasn’t been without its downsides – like limited control over where our ads appeared and little insight into what was actually driving the outcomes, even with Google’s best practices in place,” said Yasmeen Frasso, Digital Business Director, Mediaplus UK. “Pixability’s Demand Gen Solution Suite has changed that for us. With inventory exclusions and custom reporting, we finally have the clarity and control we need to scale confidently and make smarter decisions.”

Comprehensive Solutions for Safer, Smarter AI-Driven Demand Gen Campaigns

The Pixability Demand Gen Solutions Suite can be integrated directly into Google Demand Gen campaigns, providing several features that offer more control and transparency to advertisers:

• Pixability’s proprietary “standard” exclusion placement lists, which cover the types of content most advertisers would consider unsuitable – such as controversial influencer content, tragic breaking news, off-target language content, and many others.
• Custom curated brand-specific exclusions, covering content that would be deemed unsuitable for a specific brand – for example a hamburger restaurant avoiding vegan-centric content, or content that includes negative brand mentions. 
• Custom Reporting Dashboards: Pixability provides more granularity than Google’s native platform reports, including actionable  insights to understand what is driving performance vs. having it all happening without visibility. 

Proven Results

Initial Demand Gen campaigns executed with Pixability have delivered impressive results compared to campaigns run on other ad formats:

• 7x higher CTRs (Click-Through Rates)
• 10x more cost efficiency
• 4.6x higher Return on Ad Spend (ROAS)

“AI-driven advertising is the future, but without the right controls and appropriate transparency, advertisers face increased risks and diminished returns,” said Jackie Swansburg Paulino, Chief Product Officer at Pixability. “With our new Demand Gen Solutions, advertisers can harness the power of Google’s Demand Gen with more control and benefit from the increased visibility that drives better decisions.”

About Pixability

Pixability is the leading AI-driven technology company empowering the world’s largest brands and their agencies to maximize the value of their video advertising on YouTube and CTV. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable inventory and maximizing cost efficient outcomes. Pixability’s suite of solutions are used by the top media agencies including IPG, Publicis, Omnicom, Dentsu, Stagwell, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting and content insights, enabling unique solutions for the benefit of brands and their agencies. For more information about Pixability, please visit www.pixability.com or watch a video on our solution here.

Contact:

Alexandra Levy

alex@siliconalley-media