New Solution
Pixability’s Demand Gen Solution Suite offers more control and transparency for this powerful performance tactic from Google
Harness the power of AI-optimized Google Demand Gen campaigns with more control, transparency, and confidence
AI-driven advertising is transforming the way brands connect with their audiences. Google Demand Gen campaigns are at the forefront of this change, offering marketers the ability to run image and video ads across multiple channels like YouTube, YouTube Shorts, Gmail, and Discover — all from a single campaign. But while these campaigns promise automation and efficiency, they can also bring challenges with transparency, brand safety, and control.
That’s where Pixability steps in. With our Demand Gen Solutions Suite, we help brands unlock the full potential of AI-powered advertising while safeguarding brand integrity and delivering actionable insights.
Reduce risk of AI-driven formats with standard & custom exclusion lists
Improve transparency & insights with purpose-built Demand Gen reporting & dashboards
Helping advertisers drive better outcomes & navigate Demand Gen since day 1
What are Google Demand Gen Campaigns?
Google Demand Gen campaigns are the next evolution of Video Action Campaigns (VAC), designed to deliver multi-channel, multi-format advertising with the help of AI tools. They allow you to:
- Run multiple creative formats (video, image, text, carousel) in one campaign.
- Reach audiences across multiple platforms — YouTube, Shorts, Gmail, and Discover.
- Use Google’s AI to automatically test combinations and find the highest-performing assets.
- Integrate shoppable YouTube ads for eCommerce, showing products directly inside video ads.
- Compare campaign performance against other platforms like TikTok or Instagram.
By analyzing user behavior and leveraging customer data, Demand Gen campaigns deliver tailored content to potential customers at the right moment in their journey.
Pros and cons of Demand Gen campaigns
Pros
- Cost-efficient performance through AI-optimized bidding and targeting.
- Cross-format optimization that adjusts creatives based on platform and audience.
- Streamlined campaign management with a single setup for multiple channels.
Cons
- Reduced manual control over ad placements and targeting.
- Higher suitability risks without brand-specific safeguards.
- Limited transparency in performance breakdowns without custom reporting.
How Pixability Maximizes Demand Gen Performance
Pixability’s Demand Gen Solutions Suite is built to address the gaps that come with automation, ensuring advertisers retain control, visibility, and confidence in their campaigns.
- Brand Safety First — Reduce risk with standard and custom exclusion lists to protect your brand across all channels.
- Advanced Reporting & Analytics — Unlock detailed, purpose-built Demand Gen dashboards that go beyond default Google Ads reporting, giving you visibility into campaign performance across formats.
- Custom Insights — Understand customer interactions and audience engagement through analytics tools, enabling better targeting and creative decisions.
- Strategic Optimization — Our experts use proprietary automation tools and multi-channel insights to ensure campaigns consistently reach relevant audiences with tailored content.
