Success Story
How Pixability helped Grand Seiko achieve full-funnel lift across consideration and search
Industry:
Luxury Goods
Platform:
YouTube
Key Outcomes:
+175%
Search Lift in Google Search
+28%
Above CTR benchmark on VV - Skippable (Mobile)
+3.6%
Brand Consideration Lift among top performing 55–64+ age group
The Challenge
In partnership with Cream, Pixability was tasked with asserting Grand Seiko’s distinct, luxury identity within the premium watch category on YouTube.
The goal was to prove delivery of measurable brand & search results within highly suitable environments by targeting watch enthusiasts and collectors. The brand also needed to be thoughtful about avoiding made-for-kids & unsuitable content, aiming to improve clicks & visits to their website.
Key Outcomes
Pixability implemented a full-funnel approach in order to achieve Grand Seiko’s key goals - TV for scale, mobile for action, and desktop to safeguard VCR.
Thanks to precision persona targeting, Grand Seiko was able to efficiently achieve successful lift results amongst only the most suitable and high-value audiences. The campaign’s Search Lift Study confirmed that storytelling converted into action, with a +70.6% overall lift driven by Google Search and high-quality, brand-safe targeting, a rare and compelling outcome in premium watch brands.
0
Search Lift in Google Search
0
Above CTR benchmark on VV - Skippable (Mobile)
0
Brand Consideration Lift among top performing 55–64+ age group