Success Story
Pixability drives high awareness among SMU parents & students
Industry:
Higher Education
Platform:
YouTube
Key Outcomes:
60%
Higher VCR than benchmark for Video Reach Campaigns
30%
Higher VCR than benchmark for Video Views - Skippable Campaigns
98%
YouTube TV VCR
The Challenge
During SMU’s inaugural season in the ACC conference, Pixability leveraged YouTube’s broad reach to raise awareness for SMU’s accomplishments and legacy in order to build consideration among prospective students & parents.
Key Outcomes
Pixability, leveraging our new GenAI-powered contextual targeting solution (GCS), curated inclusion lists custom built to reach SMU’s target audience.
Combining GCS custom-curated lists with just the right mix of ad formats proved to be a winning formula for reaching SMU’s campaign goals and driving notable outcomes during this pivotal season.
0
Higher VCR than benchmark for Video Reach Campaigns
0
Higher VCR than benchmark for Video Views - Skippable Campaigns
0
YouTube TV VCR