Success Story
Pixability helps Travel Texas exceed reach and engagement goals across multiple ad formats
Industry:
Travel
Platform:
YouTube
Key Outcomes:
+11%
More on-target impressions than contract estimated
15.9M
Impressions on Shorts
+67%
Over CTR benchmarks on Video Action Campaigns
+46%
Over benchmarks for Video Views - Skippable
The Challenge
Travel Texas came to Pixability with the goal of driving reach and efficient video engagement, with two primary KPIs in mind: High view rates to confirm that audiences were engaging with content, and strong reach across traveler personas and formats.
Key Outcomes
Pixability was able to help Travel Texas achieve (and exceed) its KPIs across scale, engagement, and efficiency across multiple different ad formats, while proving the brand’s universal appeal across traveler types.
0
More on-target impressions than contract estimated
0
Impressions on Shorts
0
Over CTR benchmarks on Video Action Campaigns
0
Over benchmarks for Video Views - Skippable