Success Story

Pixability helps UNH reach the right students at the right time while reducing media carbon footprint

Industry:

Higher Education

Platform:

YouTube

Key Outcomes:

1.1M

unique users reached

47.3%

VCR

84%

Increase in carbon-efficiency

The Challenge

Connelly Partners and Pixability partnered with the University of New Hampshire (UNH) to target suitable audiences through a highly sustainable and environmentally responsible YouTube campaign. Ultimately, UNH enlisted Pixability’s help to reach quality inventory, which led to significantly reducing their media carbon footprint.

Key Outcomes

Pixability’s proprietary GenAI targeting solution helped dramatically reduce waste by cutting off-target impressions by 3.25x- that’s the equivalent of removing 92 gasoline-powered cars off the road for a year. Using our GenAI technology, UNH achieved an 84% more carbon-efficient result than programmatic video, and 39% more efficient than direct video.

unique users reached

VCR

Increase in carbon-efficiency

“
We choose Pixability for their enhanced targeting capabilities that cannot be found on the ad platforms. Working with them enhanced our campaigns’ performance, presence on trusted inventory and reduced waste. At Connelly Partners, we believe quality inventory performs better for our brands and the environment.
”

Nick Maumus, Assistant Media Planner

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