Success Story
Pixability Reaches Multi-Faceted Millennial Audiences To Drive Views And Awareness For Sweet Baby Ray’s Hot Sauce Launch
Industry:
Food and Beverage
Platform:
YouTube
Key Outcomes:
93%
VCR For GCS Sports Audience
+50%
Search Lift From Female Viewers
4.45%
Positive Absolute Brand Lift
The Challenge
Pixability and GYK Antler were tasked with driving awareness and viewership for Sweet Baby Ray’s launch of their new hot sauce line. Sweet Baby Ray’s had the goal of reaching high-quality millennial audiences, specifically those interested in both Food & Bev and Sports. Key KPIs included VCR, View Rate, and of course, reach.
Key Outcomes
In order to achieve Sweet Baby Ray’s KPIs of enhanced video view and completion rates, Pixability curated multi-layered, highly-targeted contextual audiences.
To hone in on “HotStuffMillennials”, we used our GCS technology to reach a younger audience interested in food & drink and spicy condiments. We also introduced cross-segment solutions by including the contextual GenAI segment of PixSports to further boost reach. For instance, we included Caitlin Clark & The WNBA as part of this segment and as a result, saw significant search growth amongst female users, directly tying this audience curation to enhanced performance results.
0
VCR For GCS Sports Audience
0
Search Lift From Female Viewers
0
Positive Absolute Brand Lift