Did you know that 37% of surveyed executives estimate that YouTube campaign impressions are unsuitable or off target? That’s not surprising, as 500 hours of video content is uploaded to YouTube every minute. At that rate, it’s nearly impossible to keep up with the nuances of brand suitability for each individual brand with humans alone.

BrandShield by Pixability, our AI-driven brand suitability technology, leverages ChatGPT to more accurately identify non-brand-safe videos, categorize and score them, and adapt to new datasets and client needs. Other vendors in the space use antiquated brand suitability techniques such as keyword matching to find unsuitable content, which can be an ineffective approach, as it often leads to over-blocking.

Check out the video below to learn more about our BrandShield by Pixability technology and how we use AI to deliver better scale, efficiency, and performance for advertisers!