Big Shifts on YouTube in 2026 and How Agencies and Brands Can Maximize Success

YouTube is now considered by many to be the “New King of Media”, and has become the most critical platform for agencies and brands to get right. At the same time, it has also become more complex to navigate than ever before, making it more difficult to know how to get it “right.” As media plans continue to evolve, 2026 may be a turning point for how YouTube fits into both digital video and connected TV strategies. Hear from industry leaders Tam Alesi, Mediaplus North America CEO, and her client partner, Christina Lang, VP of Marketing at Mozilla, about the big shifts we'll see in terms of YouTube's use as a TV and social platform, and how advertisers should approach targeting in order to win in 2026.