Copy written about the content of a particular playlist.
Glossary Archives
Potential Reach
Number of monthly active users on a platform that match the audience defined in campaign targeting.
Private Video
A YouTube video that is not available to watch except by the channel owner, or specific individuals selected.
Programmatic buying
Automated purchasing of media through algorithms for efficiency and scale.
Public Video
A video that is available for anyone on YouTube to watch.
Pay Per Click (PPC)
Ad payment model where the advertiser pays only for clicks, not impressions. InDisplay is a TrueView PPC format.
Percentage of Video Played
This shows the number of total video views that occurred at these points in your video.
Performance Deal
Ad spend deal that is negotiated to guarantee a specific number of views at a pre-determined CPV. Pixability is only paid the difference between the agreed CPV and actual CPV.
Placement Targeting
Targeting a specific set of YouTube videos or channels curated by Pixability
Playlist
A playlist is a collection of videos that can be viewed, shared and embedded like an individual video. You can create playlists using any videos on YouTube. Videos can be in multiple playlists. Uploaded videos and favorited videos are default playlists on your channel.