Objectives and Key Results — a framework used for defining and tracking objectives and their outcomes.
Glossary Archives
Optimization
Any action that increases the potential success of a video, channel, playlist, ad campaign, or content strategy.
OTT
“Over the Top” – delivery of content via an internet connection rather than through a traditional cable/broadcast provider.
Paid Subscriptions
YouTube channels can create a payment gate after accumulating 10,000 subscribers.
Partner Program
An opt-in program that unlocks additional features on YouTube. Channel must go through verification process over the phone or via text message.
Native advertising
Paid content that matches the experience of organic content.
Negative Targeting
Targeting exclusions in a campaign that ensure an ad does not show based on the specified demographics, keywords, placements, etc.
New Consumer Patterns Audiences Beta
A targeting tactic on YouTube that reaches user based on their shopping behavior, lifestyle and consumption habits. (Vehicles & Transportation, Banking & Finance: Credit Card Preferences and Technophiles). It is best suited to deliver Awareness and Consideration.
Non-Skippable Ads
An ad that cannot be skipped by a user action.
Non-Skippable In-Stream Ads
To drive awareness and consideration marketing objectives, many advertisers use non-skippable (forced view) ads to ensure consumers are watching their full message. Today, on YouTube, many advertisers use Standard Reserve (or Google Select) as a way to access a non-skippable ad format. For advertisers that do not need the price and delivery guarantees of StandardRead more “Non-Skippable In-Stream Ads”