A video-blogger who creates user-generated content. A casual, conversational video format or genre featuring a person talking directly to camera.
Glossary Archives
Walled Gardens
A platform that offers premium advertising opportunities, but retain more control of data and targeting as compared to DSP inventory.
Watch History
YouTube keeps a log of your prior viewing habits and recommends other videos based on this data.
Watch Page
The page where the majority of YouTube video viewing happens.
Watch Time
The amount of time in aggregate that viewers are watching a channel’s videos.
View Quartiles
Measure of the percentaged watched by users for a video ad, reported in 25%, 50%, 75%, and 100%.
View Rate
A measure of ad impact, found by dividing the total number of views by impressions.
View-Through Conversion
Conversion that occurs when a viewer sees an impression of an ad instead of a view.
Viewability
An online advertising metric that aims to track only impressions that can actually be seen by users.
View
A measure of whether an impression was seen in a meaningful way on a user. For YouTube TrueView in-stream, a view is measured as 30 seconds or to the end of the video (whichever is shorter), or if an interactive card/element clicks occurs.