Path a consumer takes between different marketing and advertising touch points before converting to a sale.
Glossary Archives
Conversion Rate
Measure of how often a view leads to a conversion, found by taking views divided by clicks tracked to conversions.
Conversion Tracking Pixel
A 1×1 pixel embedded in an ad that tracks conversions and behavior for set period of time.
Converted Views
Number of first-time conversions made per one ad view.
Copyright Claims
Action taken when a content owner reports that his/her video has been used without permission.
Completed Views
A paid advertising completed view occurs after 30 seconds of viewing, or if the ad is watched to completion.
Connected TV
Category of media where ads are delivered programatically against living room screens, including on Smart TV platforms, over-the-top networks, and set-top boxes. Connected TV ads are targeted, vieawble, and measurable, and typically displayed as full-screen ads.
Content Calendar
A calendar that outlines the release of produced content, including videos.
Content ID Appeals
Feature that allows you to contest copyright claims against your content.
Conversion
An action that someone took following an ad view. Typically a purchase or in-store visit.