An image displayed at the top of any YouTube channel page to provide a unique look and feel for the channel.
Glossary Archives
Channel Description
Copy written for a channel’s About page, describing the channel’s purpose and helping YouTube index the channel.
Channel Keywords
Metadata tags for a channel for SEO.
Channel Links
Links to your web pages and social media accounts found on channel About pages and overlayed on Channel Art.
Channel Name
The user-generated name given to a YouTube channel.
Channel Recommendations
Allows your channel to appear in other channels’ recommendations area. Disabling this removes your channel from other channels’ recommendations area.
Bulk Upload
Feature in Google Ads that allows users to make bulk changes to ad campaigns in an Excel sheet and upload to edit multiple campaigns at the same time.
Bumper Ads
Bumper Ads are 6-second, non-skippable preroll ads. This ad type works well for sequential storytelling, remarketing and on mobile devices.
Bumper Machine
A tool developed using Google Machine Learning technology to automate the creation of 6-second video assets from longer-form content.
Call to Action (CTA)
Anything that prompts a viewer to take an action. Could be a banner image, ad copy, scripted line in a video, etc.