Glossary Archives

Container for managing Ad Groups. Typically manages settings like flight date and budget.

Pixability’s proprietary algorithm designed to help pace campaigns and achieve better performance.

The major advertising agencies holding companies (WPP, Omnicom, Publicis Group, Interpublic, Dentsu, Havas)

Refers to analysis of very large information sets to uncover trends.

Standard unit of writing that can be used over and over again at the end of multiple content pieces. Boilerplates on YouTube are used in video descriptions and typically describe a company.

Malicious software that drives non-human ad impressions.

Individual paid by an organization to become a spokesperson of the brand. YouTube vloggers are often brand ambassadors.

Brand Lift 2.0 is an evolution of Google’s Brand Lift Surveys capabilities including a suite of new features such as continuous measurement, externally accessible Brand Lift study set up and reporting, reporting across campaigns at the Product or Brand Level and more actionable reporting metrics like on Lifted Users and Cost Per Lifted Users.

The maximum amount an advertiser can spend, whether daily or lifetime.