Set the default privacy, category, metadata, comment moderation, monetization, location, and more for all of your uploaded videos
Glossary Archives
URL Tags
URL parameters you specify here will be appended to or replace existing parameters in URLs. For example, if the URL parameters are specified as key1=val1&key2=val2 and this ad includes the URL www.example.com?key1=test, then the URL will be updated to www.example.com?key1=val1&key2=val2. Learn More.
User Fatigue
Similar to frequency capping. A measure of users seeing an ad too many times within a time period.
User Generated Content (UGC)
Content created by anyone that is not a company or organization, including vloggers.
UTM Link
Google tracking link that attaches several tags to the end of a URL for analytics reporting.
TrueView for Action
A TrueView, pre-roll ad format with enhanced call-to-action for website clicks and website actions and auto end screen functionality. Optimized delivery to viewers more likely to take actions on a landing page. Target CPA requires a conversion pixel.
TrueView for Reach
Formerly in beta, this ad format was released globally in November. TrueView for Reach uses the skippable in-stream format but with CPM buying. The ability to buy TrueView in-stream on a CPM basis can help you reach your desired audience more efficiently. TrueView for Reach ads are best suited for campaigns with reach and awarenessRead more “TrueView for Reach”
TrueView for Shopping
A TrueView ad format that allows advertisers to select specific products that are shown in your video for users to easily purchase. Shopping cards are generated from existing Merchant Center data, and up to 6 shopping cards may appear on a video ad at a time.
Unique Viewers
Number of distinct viewers who were served and viewed an ad.
Unlisted Video
Video that is only available to view for anyone with the direct link. Will not show up in search or recommended videos.