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Introducing GenAI Contextual Segments for YouTube advertising

Sections

YouTube organizational components that can be reordered from top to bottom on a channel’s main page as a way to better organize videos and playlists. Also referred to as Shelves.

Series Playlist

Playlist that is made up of video episodes to be watched in series.

Share

User action to share a video on social media.

Share of Voice

The impact or footprint of a brand on video networks, including owned and earned video content, compared to competitors.

Return on Investment

Ratio of how much revenue is realized compared to the total cost of any marketing effort.

SaaS

Software-as-a-service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted

Scheduled Video

Private videos can be scheduled for release as a Public video.

Search advertising

Advertising that appears against, or beside organic search engine results.

Second-party data

User data collected by a publisher and delivered to media buyers.