YouTube organizational components that can be reordered from top to bottom on a channel’s main page as a way to better organize videos and playlists. Also referred to as Shelves.
Glossary Archives
SEO (Search Engine Optimization)
Metadata specific to YouTube includes video titles, tags, and descriptions.
Series Playlist
Playlist that is made up of video episodes to be watched in series.
Share
User action to share a video on social media.
Share of Voice
The impact or footprint of a brand on video networks, including owned and earned video content, compared to competitors.
Return on Investment
Ratio of how much revenue is realized compared to the total cost of any marketing effort.
SaaS
Software-as-a-service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted
Scheduled Video
Private videos can be scheduled for release as a Public video.
Search advertising
Advertising that appears against, or beside organic search engine results.
Second-party data
User data collected by a publisher and delivered to media buyers.