Ranking of how relevant an ad is to most of the target audience.
Glossary Archives
Remarketing
Targeting capability for ad campaigns that serves ads to users who have already interacted with the advertiser in some way (visiting a website, watching a video, etc) and were subsequently added to a remarketing list.
Request for Proposal (RFP)
Document that outlines the bidding and contract terms in order to win a proposal when pitching new business.
Reserve Buy
YouTube ad buy that guarantees impressions. These include non-skippable ad formats and masthead takeovers.
Return on Ad Spend (ROAS)
Ratio of how much revenue is realized compared to the ad spend.
Quality Score
An estimate of the quality of your TrueView ad, keywords, and landing page, based on Google’s algorithms.
Reach
The number of unique individuals your ad was served to.
Real-time bidding
See programmatic buying.
Realized CPV (effective)
See Effective CPV.
Related Videos
See Suggested Videos.