Driving Views and Awareness for Sweet Baby Ray's Hot Sauce

For the launch of their new hot sauce line, Sweet Baby Rays enlisted GYK Antler and Pixability to help raise awareness and viewership on YouTube. 

The Goal:

Reach high-quality millennial audiences interested in both Food & Bev and Sports.

Key KPIs: 

VCR, View Rate, and of course, reach.

How we did it:

We curated multi-layered, highly-targeted contextual segments like HotStuffMillennials, to reach a younger audience interested in food & drink and spicy condiments, and included the PixSports segment to further boost reach.

For instance, we included Caitlin Clark & The WNBA in this segment, resulting in search growth amongst female users, directly tying this audience to enhanced performance results.

The Outcome:

93% VCR amongst Sweet Baby Ray’s GCS Sports audience on non-skip, a 50% search lift from female viewers, and +4.45% positive absolute brand lift.

Learn how Pixability can exceed YOUR advertising goals on YouTube. Reach out to our team today!