Pixability Unveils 2025 Travel Study Highlighting YouTube’s Top 10 and Fastest-Growing Creators

Travel emerges as one of YouTube’s most rapidly growing categories, with +64% quarter-over-quarter growth in just Q2 2025

BOSTON – Pixability, the leader in AI-driven advertising and insights on YouTube, today released its latest research report, Travel Strategies for YouTube. Using  Pixability’s proprietary data across YouTube travel channels and aggregate advertising campaign performance data, the study uncovers what’s working best for travel brands and creators on YouTube. As the only company certified by Google’s YouTube Measurement Program in both Brand Suitability/Contextual Targeting technology and YouTube Content Insights, Pixability is uniquely positioned to deliver this guidance for  marketers and their agencies. Among the most  compelling findings of the report are the lists of the top 10 biggest travel creators—featuring well-known names such as Drew Binsky and Kara and Nate —and the top 10 fastest growing travel creators, highlighting some exciting unknowns and rising talent reshaping the travel and tourism space.

“Every travel category marketer should have a complete picture of how YouTube can help fuel their strategies,” said Matt Duffy, CMO of Pixability. “That means not only understanding advertising best practices but also which creators to watch and/or partner with, and how brands can build an organic presence that drives measurable results.”

Other key findings from the study include, but are not limited to:

• Snapshot of the Travel category on YouTube and how it has grown 64% in Q2 2025
• Over 95% of the top travel channels on YouTube are creator channels vs. brand or publisher channels
• Top creators build audiences with a mix of educational content, tracking “bucket list” or “countdown” travel journeys, showcasing wide-ranging content (from luxury to budget), and immersive, expertly production styles 
• For travel brand advertisers, travel content is not always the most effective content for driving performance. Cross-category advertising, particularly educational and science content, is currently working best
• Organic strategies are more critical than ever with YouTube now the top destination for AI chatbot traffic

About Pixability

Pixability is the leading AI-driven technology company empowering the world’s largest brands and their agencies to maximize the value of their video advertising on YouTube and CTV. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable inventory and maximizing cost efficient outcomes. Pixability’s suite of solutions are used by the top media agencies including IPG, Publicis, Omnicom, Dentsu, Stagwell, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting and content insights, enabling unique solutions for the benefit of brands and their agencies. For more information about Pixability, please visit www.pixability.com or watch a video on our solution here.

Contact:

Alexandra Levy

alex@siliconalley-media