Success Story

How Pixability Helped Lottoland Unlock Incremental Reach and Drive Search Demand

Industry:

Online Gambling

Platform:

YouTube

Key Outcomes:

198%

Search lift for “Lottoland UK Advert” creative

92%

Search lift among 45–54 age group

64%

Search lift on Mobile

The Challenge

With the help of Samba TV’s postcode data, and Adelaide’s attention measurement capabilities, Pixability was tasked with driving reach for Lottoland, a global online gambling platform, to promote their casino offering in the UK.

The goal? Break through a crowded betting and gaming landscape, connect meaningfully with Sports Fans & Gamblers, and prove that YouTube non-skippable reach formats can drive guaranteed incremental reach at scale without cannibalising existing TV activity. Secondary objectives included boosting views, VTR, attention, and brand lift – while maintaining strict brand safety by avoiding Made-for-Kids and under-18 content.

Key Outcomes

To achieve success, we implemented curated targeting across several different ad formats, key personas, and geos, maximising incremental reach and minimising audience duplication. The campaign delivered 12.6M impressions, with a strong 4.31M completed views. CTV anchored performance with consistently high VCRs across non-skippable. The campaign also drove clear search intent across key gambling terms, proving we were able to capture high-intent moments, and balancing scale with engagement across devices.

Search lift for “Lottoland UK Advert” creative

Search lift among 45–54 age group

Search lift on Mobile

“
Working with Pixability felt less like a vendor relationship and more like a strategic extension of our own team. Their ability to translate complex data into actionable campaign pivots was instrumental in exceeding our performance benchmarks.
”

Sukhveer Sagu Account Manager, IMA

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