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NEW LAUNCH: The Brand Marketer’s Playbook for YouTube Success in 2026

Pixability
Pixability
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Archive-livescore

Success Story

LiveScore Drives Reach and Brand Impact on YouTube with AI-Powered Curation

Industry:

Online Gambling

Platform:

YouTube

Key Outcomes:

700%
Higher CTR than benchmark for Non-skippable on Mobile
19%
Search lift in “livescore” search queries
1.8%
Lift in Purchase Intent
The Challenge

LiveScore set out to maintain and grow its brand presence in a highly competitive sports and betting landscape, where attention is often fragmented and media efficiency is paramount. 

The campaign needed to maximise high-quality reach while reducing media wastage, and ensuring alignment with premium, brand-safe sports content. Key priorities included eliminating Made for Kids and unsuitable gambling-adjacent environments, driving strong VCR, and delivering measurable lift in ad recall, purchase intent, and high-intent Sportsbook and Casino search queries,  all while proving that a YouTube can efficiently translate attention into sustained brand impact.

challenge
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Key Outcomes

Pixability deployed a multi-format YouTube strategy designed to maximise efficient reach and sustained engagement across multiple devices. By utilising Pixability’s AI-powered contextual curation, plus Persona Intelligence, the campaign captured high-attention sports viewing moments while maintaining strong performance and cost efficiency.  We were able to successfully align the campaign with premium sports content, while enforcing strict suitability controls, including the exclusion of Made for Kids. This AI-curated approach delivered massively successful completion rates and strong engagement, alongside full-funnel brand lift and measurable increases in high-intent search behavior.

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Higher CTR than benchmark for Non-skippable on Mobile

0

Search lift in “livescore” search queries

0

Lift in Purchase Intent

“

Working with Pixability on this campaign has been amazing, with an industry where brand safety and suitability are paramount, Pixability have helped us to deliver exceptional results without any fears over what we’re being served against.

”

Chris Block Account Manager, Bicycle

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