When developing a YouTube promotion strategy, you’ll want to spend a lot of time examining your analytics in order to understand what content is resonating with your audience. But you should also be testing your promotion techniques as well. One easy way to do this is with shortlinks. Shortlinks allow you to shorten your YouTubeRead more “Test Your Promotion Techniques With Shortlinks”
Author Archives: Ellen Flaherty
7 Tips For Engaging Your YouTube Community
Video makes community engagement super-easy, but there are still a few things to keep in mind when developing your video strategy. When getting started, be sure to: Have the right video Ask questions and solicit responses Ask for what you want Use annotations Post regularly Be organized Respond to comments Why do you even wantRead more “7 Tips For Engaging Your YouTube Community”
Pixability’s Bettina Hein At HubSpot Inbound
Bettina Hein, CEO of Pixability and co-author of “Video Marketing for Dummies”, spoke at this year’s Inbound 2012, a national marketing event hosted by HubSpot. There, she shared her evidence of the emerging YouTube nation: a shift from past marketing standards toward online video as a dominant marketing medium. In the YouTube community, organizations regularlyRead more “Pixability’s Bettina Hein At HubSpot Inbound”
Move Traffic From Your YouTube Channel To Your Website With Sidebar Links
If you’ve had a YouTube channel for a while, you may have missed the new sidebar link functionality that was added with the site-wide channel layout changes earlier this year. Used properly, you can direct traffic from your YouTube channel to your other social media channels, or even your website. To add these links toRead more “Move Traffic From Your YouTube Channel To Your Website With Sidebar Links”
Don’t Read This Post
…unless you want to hear an important YouTube tip, that is. At Pixability, we always recommend keeping your video’s title on the short side. This is due to the fact that YouTube will simply cut off your title after about 45 characters when it appears in search results or the Suggested Videos tab. You mayRead more “Don’t Read This Post”
Google Is Missing Out On Its Biggest Social Media Opportunity
Google is waging a war against Facebook and it’s losing. Ironically, it’s not even using its most important secret weapon in this crucial fight so far. Google+, Google’s third attempt at building a social network, is now almost 9 months old. It’s safe to say that it’s not a runaway success, despite all the moneyRead more “Google Is Missing Out On Its Biggest Social Media Opportunity”
Girl Geek Entrepreneur And Proud: Bettina Hein Speaks At The 2012 Kendall Square Association Annual Meeting
This week, Pixability CEO Bettina Hein spoke at the Kendall Square Association Annual Meeting about how she became an Girl Geek Entrepreneur. Watch the video below to hear her story.
Video Plumbing Meets Production Surprises At The CIC
Even with great planning, external factors can hamper a scheduled video shoot. Sometimes we video marketers have to “roll” with it, too. On a recent promo shoot for an upcoming webinar “How Bad Plumbing Clogs Good Video,” we had an actual, non-video plumbing issue. Let’s set the stage. Pixability is headquartered in the Cambridge Innovation Center (CIC),Read more “Video Plumbing Meets Production Surprises At The CIC”
Engagement Marketing: Using Video And Social Media To Grow Your Business
Drum roll, please… and the Academy Award for Best Business Video goes to Acme Corporation for their new Turbo Widget product. We’re not quite sure what a Turbo Widget is (or does), but the video certainly looks good. It’s a good thing their friends and family watched the video, because their prospects, customers, and businessRead more “Engagement Marketing: Using Video And Social Media To Grow Your Business”