Video makes community engagement super-easy, but there are still a few things to keep in mind when developing your video strategy. When getting started, be sure to:
Have the right video
Ask questions and solicit responses
Ask for what you want
Use annotations
Post regularly
Be organized
Respond to comments
Why do you even want an engaged community? Because when people are having discussions around your brand or even in your industry, your visibility, authority, and brand loyalty increase, meaning a healthy return-on-investment for you.