The Pixability family was deeply shaken by the death of George Floyd and very moved by the peaceful protests around the globe that followed, with many members of our team participating directly in peaceful marches. We decided to get the Pixability team together virtually to discuss how people were feeling, and how we, as a company, could come together to do something that could make a difference. It was one of the most emotional and powerful calls I’ve been on in my career as we heard different perspectives and shared raw thoughts across our team. The team also came up with a number of fantastic ideas on how we can get involved with financial support as well as use our company’s core skills to benefit the community. Three of the ideas that we’re moving forward with are detailed below.
First, we made a financial contribution to the NAACP. This is the start of what we hope will be our way of giving back monetarily to some of the many amazing organizations that are addressing difficult issues of racism and inequality.
Secondly, we’ll be joining other companies in honoring June 19th or “Juneteenth” as a holiday. The Juneteenth holiday commemorates the end of slavery in the U.S. and we are honoring this day by giving our employees the day off and asking them to find their own personal ways to participate in events on racial equality, educate themselves by consuming Black content through shows, books, videos, podcasts, and more, and/or to reflect on the events taking place throughout the world in support of the Black Lives Matter movement. More information about the history of Juneteenth, can be found here. You can join us and a number of other companies honoring this important holiday.
And for our third initiative, we plan to use our expertise to help benefit worthy organizations and voices of equality by bringing attention to the many amazing Black creators of YouTube content. We strongly believe that advertisers should support platforms, businesses, and people that align with the values of their own companies and brands. We are making it easy for advertisers on YouTube to support Black creators by providing a list of brand-safe channels run by Black creators and artists to include in their Google Ads or DV360 targeting, at no charge. If you would like this list, you can request it here.
This is just the start of ways we hope to join others in trying to make a difference. We invite others in our industry or outside our industry to join us and the many other companies coming together to support this important movement.