In 2019, CTV will account for 5.4% of total US digital ad spending. For total media ad spending, which includes digital and analog channels, CTV will account for 2.9% of all ad spending in 2019. By 2023, 7.0% of total digital ad spending and 4.7% of total media ad spending will go to CTV.
More and more marketers are waking up to the fact that linear TV alone isn’t going to cut it anymore, and are moving budgets to CTV in response.