Pixability Industry Insight

Recipe for Success

Video Player Graphic

Why Food & Beverage Brands Need Cross-Platform Video In Their Marketing Mix

465B

Total views of food and beverage videos on YouTube

60%

Year-over-year growth of the food and beverage space on YouTube

62%

Of the food and beverage audience on Facebook is female

2016 Pixability Beauty Study Booklet Cover

Unwrap the food and beverage space across social video platforms with Pixability’s latest report.

Food and beverage consumers don’t limit their online video viewing to a single platform — they’re connecting with like-minded audiences across the walled garden ecosystem, comparing products, finding recipes, and making brand and product decisions. Pixability’s latest report unwraps the food and beverage ecosystem across YouTube, Facebook, Instagram, Twitter, and Snapchat, to help marketers better shape their video strategies to reach and engage the consumers that matter most to them.

Whether viewers are gourmets, fast food fanatics, or have a sweet tooth, they’ll find the video content they’re looking for across YouTube, Facebook, Instagram, Twitter, and Snapchat. Each platform offers a variety of popular content types, ad products, and targeting capabilities to help marketers make an impact on the tastes, product choices, and brand preferences of their target consumers.

Pixability’s food and beverage study will help brand marketers:

Deconstruct

platform-specific audience viewing behaviors to better develop cross-platform video strategies

Discover

the top-performing brands and influencers in the food and beverage space across videos platforms

Maximize

the impact of their owned, earned, and paid video investments

Download the highlights of Pixability's food and beverage study now. To get the full report, set up a meeting today.