Despite Brand Safety Stir, Major Advertisers Are Returning to YouTube
Brand safety concerns upended marketers' strategies in 2017 —
but in our analysis of the top 100 global brands' performance on YouTube, we found that major advertisers are returning to the platform. Download the white paper by founder & CEO Bettina Hein to access our data-backed findings, and understand why now is not the time for brands to retreat.
fewer videos published by the top 100 brands on YouTube in 2017 over the previous year
of the brands that saw a decline in monthly views had resumed their activity on YouTube by September
of the top 100 brands sustained uninterrupted growth in monthly viewership through 2017
We found a vast disparity in responses to the brand safety stir between brands, and even between different divisions within a single brand.Back in Action 2017 Brand Safety Report
Download our white paper to access our data-backed findings, and understand why now is not the time for brands to retreat: