fewer videos published by the top 100 brands on YouTube in 2017 over the previous year
of the brands that saw a decline in monthly views on YouTube at the peak of the brand safety scare had resumed their activity on YouTube by September
of the top 100 brands sustained uninterrupted growth in monthly viewership through 2017
Brand safety concerns upended marketers' strategies in 2017 — but in our analysis of the top 100 global brands' performance on YouTube, we found that major advertisers are returning to the platform. Download the white paper by founder & CEO Bettina Hein to access our data-backed findings, and understand why now is not the time for brands to retreat.
are major brands returning to YouTube?
did individual brand behavior differ in response to brand safety?
is a smart approach to brand safety in 2018?