Industry Insight

Back in Action

Despite Brand Safety Stir, Major Advertisers Are Returning to YouTube

Brand safety concerns upended marketers' strategies in 2017 —

but in our analysis of the top 100 global brands' performance on YouTube, we found that major advertisers are returning to the platform. Download the white paper by founder & CEO Bettina Hein to access our data-backed findings, and understand why now is not the time for brands to retreat.

000%

fewer videos published by the top 100 brands on YouTube in 2017 over the previous year

000%

of the brands that saw a decline in monthly views had resumed their activity on YouTube by September

000%

of the top 100 brands sustained uninterrupted growth in monthly viewership through 2017

We found a vast disparity in responses to the brand safety stir between brands, and even between different divisions within a single brand.
Back in Action Brand Safety Report

Download the Report

Download our white paper to access our data-backed findings, and understand why now is not the time for brands to retreat:

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