Pixability Industry Insight

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Despite Brand Safety Stir, Major Advertisers Are Returning to YouTube

3%

fewer videos published by the top 100 brands on YouTube in 2017 over the previous year

50%

of the brands that saw a decline in monthly views on YouTube at the peak of the brand safety scare had resumed their activity on YouTube by September

32%

of the top 100 brands sustained uninterrupted growth in monthly viewership through 2017

2016 Pixability Beauty Study Booklet Cover

Brand safety concerns upended marketers' strategies in 2017 — but in our analysis of the top 100 global brands' performance on YouTube, we found that major advertisers are returning to the platform. Download the white paper by founder & CEO Bettina Hein to access our data-backed findings, and understand why now is not the time for brands to retreat.

Advertisers may have slowed their YouTube investment in Q2, but audiences are still watching and engaging with video on the platform.

With our latest white paper, you'll find out:

Why

are major brands returning to YouTube?

How

did individual brand behavior differ in response to brand safety?

What

is a smart approach to brand safety in 2018?

Download our white paper to access our data-backed findings, and understand why now is not the time for brands to retreat: