Pixability Industry Insight

Sports Fandom on YouTube

Video Player Graphic

From the Super Bowl to the World Cup, 2018 is the Year of Sports


views to date of athletic video content on YouTube


year-over-year view growth of athletic content on YouTube over the past three years


projected views of sports content on YouTube in 2018

2016 Pixability Beauty Study Booklet Cover

Brands have a significant opportunity to join the conversation around the World Cup

Passionate sports fans are increasingly turning to YouTube to view athletic video content — with nearly 600 billion views on YouTube to date, and 53% year-over-year view growth over the past three years. Download our report to find out how to use digital video to join the conversation leading up to and throughout the World Cup, to reach passionate audiences at scale.

Thanks to 2018’s lineup of major sporting events — from the Super Bowl to Winter Olympics to World Cup — Pixability forecasts that sports content on YouTube will attract an additional 300B views in 2018.

Pixability's report on sports viewing on YouTube empowers marketers to:

Dig into

how sports content on YouTube extends far beyond traditional TV viewing


the overlap between sports content and other video spaces on YouTube


how Super Bowl advertisers extended their TV buys through effective YouTube advertising strategies

Download the Report