Breaking down video ad performance and audience behavior across YouTube, Facebook, Instagram, Twitter, and Snapchat
To maximize the impact of their digital video spend, marketers must have a comprehensive knowledge of audience behaviors, ad products, targeting capabilities, and campaign strategies across the rapidly evolving digital video space. While the pace of change is dizzying, Pixability's third annual report on digital video empowers marketers to untangle video advertising across YouTube, Facebook, Instagram, Twitter, and Snapchat — helping marketers make informed media decisions, and exceed their business objectives.
of YouTube views occur on OTT devices, as measured by Nielsen
of impressions on Facebook are demographically on-target, as measured by Nielsen
higher view rate on Instagram over last year’s analysis
Armed with this report, brand and agency marketers can make smarter video decisions that will impact their overall business objectives — and ensure their video strategy drives performance.State of Digital Video 2018 Pixability Report
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