Industry Insight

How We Watch Now: U.S. Consumer Streaming Habits on YouTube and Other Connected TV Platforms

An Insights Study From Pixability

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Get Insights Into How U.S. Consumers Are Watching YouTube & Connected TV Platforms

To understand the massive shift in how consumers are thinking about and watching digital video content, especially YouTube and Connected TV platforms, we conducted an online survey of consumers across the United States. Armed with this report, advertisers can better understand how their target audiences are engaging with YouTube and other CTV platforms, and drive a greater impact with their video advertising strategies.

87%

of U.S. consumers say they watch YouTube, giving it the biggest reach of all streaming video platforms in the U.S.

75%

of consumers think they will not have a cable subscription with a few years

50%

of 18-44 year-olds in the U.S. that have cable plan to cancel their subscription this year

Most advertisers understand YouTube’s incredible reach, but some still see YouTube as primarily a way to reach young people. While YouTube has incredible reach across different age groups, including reaching 94% of the valuable 18-34 year-old demo, even 67% of the 65+ U.S. adults say they watch YouTube.
How We Watch Now: U.S. Consumer Streaming Habits on YouTube and Other Connected TV Platforms |

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