The Marketer’s Guide to Video Advertising on YouTube CTV

Tactics for driving brand lift and sales with YouTube advertising on the biggest screen

The marketer’s guide to video advertising on YouTube CTV

In this Tactics + Insights Guide, Digiday and Pixability highlight how brands and agencies leverage YouTube as a CTV platform to drive incremental reach and maximize video ad investments — from unifying teams and leveraging behavioral and contextual targeting to engage audiences in meaningful ways. Download this new report to learn about:

  • How team siloes impact the effectiveness of YouTube campaigns
  • Why marketers are adding YouTube to their post-cookie strategies
  • How marketers are optimizing unified CTV campaigns in real-time
  • Ways brands are using YouTube for full-funnel campaigns

Download the report now

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