Get Pixability’s latest report on beauty across the social video ecosystem

Consumers are increasingly turning to social video platforms to find and compare products, understand new styles, and ultimately make brand decisions. Pixability’s latest report unpacks the beauty and personal care spaces across YouTube, Facebook, Instagram, Twitter, and Snapchat, helping marketers understand how to reach and engage beauty and personal care consumers, and maximize the impact of their media spend.

222B

Total views of beauty and personal care videos

65%

Year-over-year growth of the beauty and personal care space on YouTube

2%

Of the beauty conversation on YouTube is controlled by brands

…Brand marketers have an opportunity to make an impact on these consumers throughout their online purchase journey.

Standing Out | 2017 Beauty & Personal Care Study