In new global role, Theresa Moore will spearhead strategic expansion of Pixability’s partnerships with premium video platforms
Boston, MA — Social video advertising technology company, Pixability today announced that company veteran Theresa Moore will assume the new global role of Vice President Platform Partnerships. In this role, Moore will work to foster trusted collaboration with video platforms like YouTube, Facebook, Instagram, and Twitter, and cultivate strategic relationships as new video ad platforms emerge. The need for an executive-level position dedicated to Pixability’s robust partnerships with video platforms reflects the burgeoning role of ad tech in the online video ecosystem.
Jackie Swansburg Paulino, a seasoned data analyst and video strategist, has been promoted from Senior Director Customer Success to VP Customer Success. Paulino will work closely with customers to ensure that Pixability’s technology is best serving their video advertising needs across platforms, and generating the business results they demand.
“Expanding and deepening our collaboration with video platform partners is of utmost importance to Pixability, as we continue to advance our patented video ad technology on YouTube, Facebook, Instagram, and Twitter, and extend our capabilities to additional premium video platforms,” said Bettina Hein, Pixability Founder and CEO.
“Theresa’s extensive customer-facing video ad expertise will bring to partners a unique perspective on how brand and agency advertisers evaluate video platforms in their media mix. And with Jackie overseeing campaign strategy and execution, Pixability will continue to deliver the highest-performing video ad campaigns for customers around the world.”
Moore previously served as Pixability’s VP Customer Success, and has managed the company’s customer portfolio for more than six years, providing data-driven video ad strategy to Pixability’s agency and brand customers, including Carat, Jaguar, L’Oréal, PUMA, and ZenithOptimedia. She is co-author of “YouTube Channels for Dummies,” published by Wiley in April, 2015.
For more than three years, Paulino has managed Pixability’s customer insights team, delivering data-driven campaign performance insights, and comprehensive vertical industry reports to brand, agency, and platform customers. Paulino is YouTube and Google AdWords Certified.
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability’s solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.
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